I was reading my Twitter stream and Andy from namestat.org made a tweet about Dot Luxury.
.Luxury gains 246 registrations on first day of GA, 820 overall. Good numbers at $700+ per domain #newgtlds #newdomains
— namestats (@NameStats) May 20, 2014
This is a sign of the disconnect between domain investors and those running registries. Most of the commentary on the new gtlds on forums and blog comments is to the negative side. Opinions range from the program has failed, the results are pathetic, its just a cash grab and many more. The discontent is understandable, so far the program seems to go against a few of the core concepts it was supposed to stand for.
Premium pricing and premium renewals is the number one reason many people had a problem with Verisign and their handling of .tv. Verisign has to be looking at how some registry operators are handling things and saying WTF ? Verisign has started holding back all two character .tv domains in what can only be seen as a response to the new gtld pricing scheme. Verisign says these names are being held for marketing purposes, (Yeah Right).
More choice has also been a farce, with collision lists and premium reserved names this has not proven to be true, unless someone meant more choice of names that make no sense in extensions many people never wanted. Donuts and their EAP system has rubbed many smaller domain investors the wrong way. Smaller investors who pre-ordered a domain were surprised to find out that someone else stepped up and paid $1,000 for a domain they hoped to nab for $50 on the first day of general availability. Many understand deeper pocketed domain investors can pay up, their problem is with the system in most cases, not the bigger bankroll.
So now back to the tweet that Andy made, Dot Luxury at $800 a year, every year is a great success for Monica Kirchner and her team at Dot Luxury, they have already made their money, all the while just about every domain investor under the sun will rip the extension from a pricing or viability standpoint. The criticism will more times than not be spot on, but that doesn’t change the fact they are making good money.
It would be foolish to think they won’t pick up more registrations along the way, maybe they top out at 3,000 registrations, they will be the subject of ridicule in domainer circles, yet they will be making more money than most individual domain investors could ever hope to make.
Like one big domain investor said to me, “it doesn’t matter what it looks or feels like, these registries are here for one thing, to make money, and some are going to make a lot of it.” Domain investors may never see a return on their investment but the registries are going to be all right. While they may market to domain investors registry operators for the most part really could care less what domain investors think in the long run. That paradigm could shift come renewal time when many domain investors question why they are paying a premium renewal for an extension with little to no aftermarket.
The new gTLD people can’t wait to say to Domainers, “Aha we told you so”, for the fact that clearly, they haven’t said so, means things ain’t looking too good.
If the the best they got is .Luxury with 800 Registrations, then, they had better work harder.
Raymond you write here too ?… great article
exactly
I was just seeking this info for some time. After six hours of continuous Googleing, at last I got it in your web site. I wonder what is the lack of Google strategy that don’t rank this kind of informative websites in top of the list. Generally the top sites are full of garbage. ecbgfcebeaedfceg
Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something. I think that you could do with a few pics to drive the message home a little bit, but other than that, this is great blog. An excellent read. I will certainly be back. cegagebbafgbcccd