From the article:
The brain has remarkable powers of memory, but the domain you choose should cater to these powers.
- Unique. The best domain names are not an ordinary combination of words or phrases. They stand out in the memory because they are unusual.
- Visual. The more areas of the brain affected, the more memorable something is. If your domain name suggests something that can be seen or touched, this enhances its memorability.
- Catchy. The easier it is to say, read, and repeat, the easier it is to remember.
- Ordered. The brain likes things to be organized. Memorization is basically the process of organization. The better a domain name is organized, the more memorable it will be. For example, “SellYourPhone.com” has order. But “PhoneYourSell.com” doesn’t make any sense.
Neil went on to include things like staying away from hyphens, numbers and to stick with .com.
Read the full article on Entrepreneur, Neil writes a great blog at KissMetrics which I read every week.