Ray King who is the CEO of Top Level Design, LLC published an article on Entrepreneur.com yesterday, the article was a pro new gtld piece and why they are a good thing. Now I commend King for getting this type of piece on a site like Entrepreneur, that is the audience that needs to buy into the new gtlds and actually develop them into businesses.
Top Level Design, LLC runs the .Wiki extension and the .ink extension, they are currently involved with another seven yet to be released extensions.
From the article:
The Internet is the first place a typical user will go for information about your company or organization. Not having a website for your brand is basically akin to not existing. Deciding where to set up shop online is an important step toward establishing a legitimate brand and effectively getting the word out about what you offer.
It isn’t quite as easy as it used to be. With an estimated 100 million websites using the .com extension, the options for many small businesses and startups have all but dried up. Until recently, entrepreneurs either had to burn vital seed money for the .com name they wanted or settle for a second-rate choice such as .co or .net.
King also pointed out an example of a company that could not get Putty.com and went with Putty.ink, this was under the topic of branding tools,
The app, Putty, has now set up shop at Putty.Ink. While it’s indeed a bit of an offbeat name, Putty.com looks to have already been taken. The .ink extension was playfully brought in as a workable alternative since the app is all about sharing print articles online.
The only one thing I think that should have been said was that Mr.King’s company is behind .ink. I think his statement was fine, but in an era of transparency and making sure the reader gets the full picture, some may feel he should have let the reader know that .ink is his product.
Read the full article here