WordStream did a post on the CPC trends around the world, definitely worth reading and bookmarking. The article gave data on 97 countries. It might surprise you which country has the highest CPC. From the article: The Most Expensive Country: United Arab Emirates The nation with the highest CPCs (and the only country to have […]
Search was $24.6 billion of digital ad spend last year. Desktop continues to dominate Mobile
Danny Sullivan broke down the figures from IAB on Digital Advertising, Search continues to dominate at 50% of total spend. With all the talk about mobile, desktop continues to maintain its lead. From the article: Over on Marketing Land, we have the full-breakdown of the figures: Digital Ad Spend Hits New $49.5 Billion High In […]
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