Google has a problem that seems to be snowballing, more and more advertisers are pulling out of all “non-search” advertising. Inc.com reports: A growing number of brands have suspended their spend with Google, following The Times’ investigation into ads appearing alongside extremist content on YouTube and Google’s display ad network More than 250 brands have […]
CPC Trends Around The World – WordStream Looks at 97 Countries
WordStream did a post on the CPC trends around the world, definitely worth reading and bookmarking. The article gave data on 97 countries. It might surprise you which country has the highest CPC. From the article: The Most Expensive Country: United Arab Emirates The nation with the highest CPCs (and the only country to have […]
A Look At Google’s Secret War on Ad Fraud
Alex Kantrowitz wrote an article on Ad Age that delved deep into Google’s war on ad fraud. The article covers a lot of areas such as how fraud happens, what Google’s secret team look for, the huge lead Google has in delivering ad impressions, and how fraudsters make money. From the article: For players on […]
Search was $24.6 billion of digital ad spend last year. Desktop continues to dominate Mobile
Danny Sullivan broke down the figures from IAB on Digital Advertising, Search continues to dominate at 50% of total spend. With all the talk about mobile, desktop continues to maintain its lead. From the article: Over on Marketing Land, we have the full-breakdown of the figures: Digital Ad Spend Hits New $49.5 Billion High In […]
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