Archeo wrote a post on their blog that deals with how the right domain can instill credibility. They got some feedback from a end user who purchased MyNeighbor.com from them.
From the article:
Brendan Benzing and his team have created a mobile platform for residents within a community to connect with each other. The purpose of the platform is to share goods and services between neighbors. As their tag line says, it’s more than a cup of sugar. After getting the ball rolling in creating his innovative new business, Brendan went on the hunt for the perfect domain name to act as his web address as well as his company name. With the help of an Archeo sales professional, he searched through the Archeo premium domains portfolio until he found exactly what he was looking for, MyNeighbor.com.
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Read the full article on ArcheoDomains.com